easyJet Communication
Conceptual design, research and bespoke marketing promotion

Brad Miller, East Midlands Airport Managing Director, had a desire to promote his airport's service capabilities to easyJet's newly-appointed Chief Executive, Carolyn McCall, OBE.

Drawing upon Carolyn's previous role as CEO of the Guardian Media Group, we decided to emulate the cover of the Guardian newspaper and entitle it: 'The Easy Airport'. This creative was then printed and attached to the actual live copy of the Guardian of the day, packaged with a luxury travel hamper and delivered same day to easyJet HQ. The promotion proved a hit with all concerned.